MISSION:
Provide our clients with intimate and unique insights into the dynamic core markets, leading to highly creative marketing solutions that obtain and surpass the desired results in the marketplace.

LEVERAGE:
Curtis Birch consists of key players in the worlds of sports, music, fashion, entertainment and social causes and has years of experience developing well recognized brands within the core markets. Curtis Birch has been awarded by all major national and international shows for its creativity in print and television advertising.

PERSONALITY:
Soulful. Passionate. Inspired by creativity. Driven by results.

INSIGHT:
Trends are created by a core group of "tastemakers" within the worlds of action sports, music, fashion, entertainment and social causes. As an integral part of this tastemaker group, Curtis Birch is intimately involved with the nuances of language and culture that are key to communicating with this influential audience within the core markets.

TARGET:
Our target consists of a very special group of individuals. These individuals are full of self confidence and are continually looking to redefine themselves - whether that’s finding a new band, creating a new skate move or experimenting with whatever. This person is comfortable with themselves and knows that whatever feels good is the right thing to do. This person determines what’s cool and what’s not by having their own individual tastes. This person is watched closely by those looking for new ideas in music, sports, fashion and social consciousness. This person plants the seeds for most major trends.

COMMUNICATING WITH OUR TARGET:
• Curtis Birch is credible because Curtis Birch is not afraid to take chances and be unique.

• Curtis Birch creates ideas and designs communications that have a boldly individual voice.

• Curtis Birch is not an ad agency pretending to be a surfer or a snowboarder. Curtis Birch is a surfer and a snowboarder.

• Curtis Birch is listened to and trusted because Curtis Birch is true.

• Curtis Birch is cool because Curtis Birch is real.

• Curtis Birch has the ear of its target market because Curtis Birch is intimate with this constantly changing audience.