CLIENTS
Past and current clients include some of the best in the world:
Hot Wheels/Mattel
American Honda Motor Company
Walt Disney Studios/Buena Vista Pictures Marketing
Eddie Bauer
Islands Restaurants
Fandango
Thor Motorcross
So Cal Self Storage
They Will Surf Again
Billabong U.S.A.
Partnership for a Drug-Free America
Surfrider Foundation
MBS Mountainboards
Fusion Films
California Energy Coalition
Blue magazine
Wham-O
AWARDS AND EFFECTIVENESS
Awards in print advertising and TV advertising include:
Cannes International Advertising Film Festival
Clio Awards
New York Art Directors Club
One Show for Art and Copy
Effie Awards
British Design and Art Directors
International Andy Awards
Advertising Ages Best of the Year
National Addy - Special Judges Award
Communication Arts Photography Annual
Association of Independent Commercial Producers (AICP)
Effectiveness:
Gold Effie award for national effectiveness in print and TV:
A campaign of TV and print advertisements for the Partnership
for a Drug-Free America effectively targeted the youth market
and de-glamorized heroin use within this target audience. The
campaign resulted in a major decrease in national youth heroin
use following the campaigns
release.
Rockport television campaign:
A television campaign was created to reposition Rockport as a
vigorous, youth-minded brand. The challenge: to shift common
perception of the brand without alienating Rockports core user. The release
of the campaign, exclusively aired on "Must See TV," was
coordinated with the opening of Rockport concept stores in Boston,
New York and San Francisco. An increase in foot traffic to the
stores was directly linked to the breakthrough nature of the
television campaign.
Boeing recruitment campaign:
A print campaign was created to raise awareness within the youth
market of dynamic aerospace employment opportunities at Boeing.
This campaign, currently in production, is an example of how
Curtis Birch can work effectively alongside a general market
agency, in this case McCann Erickson, to reach the youth market
consumer.
Kodaks "The Story Behind the Photograph" print
campaign:
This three year campaign of print advertising focused on the
super-lative color and clarity of Kodaks amateur films, Kodak
Royal Gold and Kodak Ektachrome Elite. The campaign targeted the
serious hobbyist photographer and sparked a significant growth
in national sales of both Kodak Elite and Royal Gold film within
the hobbyist market.
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